About
From a Single Trade Line
to General Trading
Al Mouheba General Trading is an established name in cosmetics, beauty, electronics, electrical household goods and general consumables — built over the years into a full-scale general trading company.
Trade Clients
100+
Owned by Mr. Aqil Ali Abdul Rahman Hurmoodi, a UAE national and Dubai resident, from a business family — and our products are well established in the local market, exported throughout the neighbouring Emirates and Gulf.
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Mission
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Vision
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Value
Our Mission
To bring trusted, quality brands into every corner of the UAE — and to keep our trade partners' shelves reliably stocked, order after order.
- Sole UAE agency for Florelle Cosmetics.
- Reliable wholesale & retail distribution.
- A field sales team that keeps stock visible.
Our Vision
To be the trading partner Emirates-wide retailers turn to first — growing our agency brands from Dubai into every Gulf market we serve.
- Expand our agency brand portfolio.
- Deepen distribution across the Gulf.
- Stay a genuinely family-run trading house.
Our Value
Every relationship in our business — with buyers, suppliers and our own sales team — is built the same way this family has done business for years: on trust.
- Straightforward dealing with buyers & suppliers.
- Consistency — the same reliable stock, every time.
- Supporting our sales & promotion staff directly.
Reasons To Trade With Us
Dedicated Account Support01
A direct line to our sales team for pricing, stock and new lines — not a call centre queue.
Flexible Order Sizes03
From a single-outlet restock to a multi-branch order, sized to fit your store.
Fast Order Turnaround02
Regular routes across every Emirate keep your restocks on schedule.
Sole UAE Agency04
The only authorised UAE distributor for Florelle Cosmetics, Italy.
Global Brands We Bring to the UAE
Sourced from established manufacturers across Italy, France, Japan and Canada.
Performance You Can Rely On
Reliability isn't a claim we make — it's a number we track. Here's what trade partners can expect when they order from Al Mouheba.
Become a Trade ClientOur track record
On-Time Delivery Rate
Client Reorder Rate (90 Days)
Order Fill Rate
Al Mouheba in Numbers
Trade Clients
Emirates Covered
Brand Partners
Sourcing Countries
Dubai Locations
