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A L   M O U H E B A
Al Mouheba General Trading head office, Deira, Dubai
About Al Mouheba

A Family Trading House,
Built on Relationships

Al Mouheba General Trading started as a cosmetics and beauty trading entity and has grown into a general trading company spanning electronics, electrical household goods and everyday consumables.

Trusted by almost 100 clients across every Emirate

Owned by Mr. Aqil Ali Abdul Rahman Hurmoodi, a UAE national and Dubai resident, from a business family.

  • Cosmetics & Beauty
  • Electronics & Electrical
  • General Consumables
  • Import & Export
Why Us

Why Businesses Choose
Al Mouheba

Established Market Presence

Serving customers across the UAE.

Extensive Distribution Networkt

Products distributed across multiple Emirates.

International Supply Network

Working with suppliers and brands from international markets.

Wholesale & Retail Expertise

Serving different types of buyers and businesses.

What We Trade

Our Trade Categories

Florelle Cosmetics

Florelle Cosmetics

Lipstick, nail polish, foundations, beauty kits & skin care.

Tefal Household

Tefal Household

Electrical & household appliances via Groupe SEB Middle East, Dubai.

General Electronics

General Electronics

Consumer electronics and electrical household goods, various brands.

General Consumables

General Consumables

Everyday goods including Golden Farms canola oil, Canada.

Import Sourcing

Import Sourcing

Supplier relationships across Italy, Japan, Canada & Dubai.

UAE & Gulf Distribution

UAE & Gulf Distribution

Wholesale & retail delivery to almost 100 trade clients.

Our Vision

The Trading Partner
the UAE Turns to First

Growing Beyond Dubai

To be the first name new brands think of when entering the UAE — and to take the brands we already represent further into the wider Gulf.

Al Mouheba General Trading vision
Our Trade Suppliers

Global Brands We Bring to the UAE

Sourced from established manufacturers across Italy, France, Japan and Canada.

Al Mouheba General Trading mission
Our Mission

Every Order,
On Time, Every Time

What We Do, Every Day

We import and distribute the brands in our portfolio to retailers across the UAE, backed by a field sales team that shows up when we say we will.

How It Works

How We Supply Your Store

Enquire
with our team

Tell us what you need...

Enquire
with our team

Tell us what you're looking for, and our team will help you find the right products and solutions

Step 01

Get a
trade quote

We confirm stock and pricing...

Get a
trade quote

Our sales team confirms stock, pricing and lead times for your order.

Step 02

We import
& stock

Drawing on our supplier network...

We import
& stock

Drawing on our supplier network across Italy, Japan, Canada and Dubai.

Step 03

Deliver &
promote in-store

Our field team keeps you stocked...

Deliver &
promote in-store

Our dedicated team ensures products reach the right customers

Step 04

Almost 100 trade clients trust us to keep their shelves stocked.